SulumitsRetsambew.org made recently really interesting article about ranking locally with your restaurant web site. Here is copy/paste from the sulumits site.
So your restaurant just got brand new web site and you want to rank locally on search engines in goal of getting more visitors and in the end real guests. Local ranking and restaurant marketing is usually easier to get and maintain since local competition is lower then global.
Beside regular promotion here are some things you should additionally do:
- Site directories – Insert your site not to business category but on regional section of the site directories. Beside region try to hit the city if available.
- Local backlinks – Visit local city sites and forums. Try to get backlink from them. Somewhere you can simply comment certain page or answer something on forum, but somewhere contact the administrator for backlink. You can give him romantic dinner for two in exchange for backlink.
- Buy banners on local sites which are pointed to your sites. Don’t worries if they are nofollow, Google insist that paid backlinks have nofollow attribute.
- This one is most important. Get listed on Google Local Business on this link http://www.google.com/local/add/analyticsSplashPage. This will ultimately list you at local search on Google and it will even show a map where your restaurant is located in the city. Do note that for this step you need to have address on given place since confirmation is done by real mail.
- Restaurant review sites – Use this list to submit your restaurant on review. Those guys will come test your restaurant, they will give you a grade and in their review backlink to your site. Try to impress them, since good review will mean more real visitors directed by those sites.
- Social Bookmarking – When you start social bookmarking campaign then always mention your city name in descriptions and tags.
Beside this steps, other steps are same as for any other seo job, make buzz, submit your restaurant related articles to article directories, comment on local people blogs with your restaurant name and link, be active on restaurant and food oriented forums…
New seo contest started yesterday and I decided to join. Used stationary bikes keyword is a new top word. Again contest is organized by the Promo Junkie webmasters forum. This seo contest will last until September, 09. 2010.
Winners will get following prices:
1. Place: $1,000.00 Cash (Must rank 1st position to win)
2. Place: $300.00 Cash (Must rank 2nd position to win)
3. Place: $200.00 Cash (Must rank 3rd position to win)
SEO Contest Rules from
http://www.promojunkie.com/forum/seo-contest/127487-search-engine-optimization-contest-4-rules-wcsfitness.html
- You must Register to participate in the contest. (* All feilds required)
- Your contest entry url (content) MUST be in English.
- You are allowed to use a domain, sub directory, or sub domain.
- Your entry page must provide the back link given below, this is mandatory. (must be do-follow)
- You can use an existing domain however the entry url/page submitted must be brand new with no back links and no cached versions. (your enty page can not be older than 06-09-2010)
- You are allowed to use white hat seo tactics, no cloaking and/or hidden text or other black hat tactics.
- We will periodically compare entry urls with their cached version in order to discover the cloakers etc., hence we kindly ask that you to avoid using any kind of no archive meta tags and whois guard.
Indented listings do not count — each domain can win only one prize.
- You are allowed to change your url as long as you contact Decipher to remove old url and the new entry url follows these rules.
Beside seo optimization efforts I found few keywords that looks interesting if started to rank, so this time there will be some monetization involved.
Keyword meaning is not complicated this time. Its about used exercise stationary bikes.
Eventually time will come where every single person or company will need reputation management during its lifespan. Even if you are company without single dirty spot in your business, something will arrive, which will seriously damage your reputation (unsatisfying customer, sabotage by competition or simply certain cases which are beyond your control).
Over time such cases will get exposure and end up on prominent places on internet.
Once that happens, you will not have lot of choice on what to do regardless given issue. You can sit and watch consequences of negative marketing (losing money) or you can try to fix the situation.
Sometimes it will be enough to contact the person whose act is discriminating you and negotiate removal of the questioned content, but sometimes people will be revengeful and will ignore you.
In that moment you will need professional company like Seop.com or similar which will deal with the problem.
What should you expect from such company?
First of all they should play fair. If they don’t, then they can ruin your company image even more. Such reputation management company should ignore the article or listing that is infringing you. On contrary, they should concentrate on bringing positive results on top of search engines ant thus burying negative news deep under.
This task is couple of times harder then regular seo work because hired company or person need to do multiple seo work on in worst case fifth teen sites and positive news.
Besides fixing your reputation, such large amount of work will be very positive for you. Your company will get:
- more traffic and more conversions
- your company will be fortified as a online brand by creating buzz around the social networks
- your company will become more transparent entity
Long term looking, your company will in most cases recover this kind of investment after certain period of time.
Long time ago link directories were very valued by webmasters. It was the time when link directories provided big value in the term of traffic, link popularity, pr juice passing and getting new site indexed. Search engines liked link directories since every directory was a free link review company for them… They used directory links heavily for ranking… This leaded that people started overusing link directory niche, and quantity did not gave quality.
Now time is different, there are no more so useful directories. Some examples of good directories are Web Dir and Business Directory. How to decide which link directory is good for you and that its big probability you will get ROI back.
Follow this few points (however they are now guarantee until:
1. Does directory have any Google PR?
2. Is your picked directory indexed? Try searching on Google some of the deep directory pages or try using “site” directive to find how much directory is indexed.
3. Is “nofollow” attribute appended to every outgoing link from the directory? If yes then you have no value from it in term of SEO.
4. Does directory have any traffic? If no then there is no chance it will pass some traffic to you.
5. Is directory organized and how much there is site listed on every category listing. Smaller number the better for you, since everything with way to much outgoing link can imply it is link farm.
6. Does directory accept every kind of websites? If yes skip it.
If you filter your directory list by these criteria then you will find that a link directories submission actually still works, and that it’s a cheap way to boost your rankings.
Recently I came in contact with some company named Nett Solutions. I needed some quick pay per click massive campaign searched out and found them, but after looking around for term Nett Solutions scam and similar words I figured out that it might not be wise to work with them. So I researched little bit more and now I am really confused.
On Nett Solutions site they claim and promise nice placement on sponsored results on Google and Yahoo, yet however every page I found online where people claim they are scammers they talk about like Nett Solutions promised top positions on Google and Yahoo and they did not. So it looks people simply paid some PPC campaign to them and then they expected to be positioned on Google and Yahoo organic search results. Is it possible that they got so confused when on Nett Solutions site is clearly stated that they promise positioning for SPONSORED results, not organic ones. So it could be easy that they in the end are not scammers just a victim of circumstances. I can bet that it is same situation with every company that offers marketing over PPC campaigns over various ad networks.
PPC campaigns can not influence search engine organic results. If people expect those then they should deploy a SEO company, which will then optimize their site and start some offpage work and then they should expect some results and even in that case without guarantee. It is becoming so hard to work with people these days…
Wondering does anyone have more info about these guys?
